All right… Let’s get out there and make some trouble!
(Okay, let’s be honest — I totally stole that from Alan Moore’s original Watchmen script. (Gold, right?))
But tonight is it.
Some of you have already helped spread this video:
The Book of Lies book trailer starring Joss Whedon, Damon Lindelof, and Christopher Hitchens
Some have offered to help spread (and digg) this new video (which you’re getting the true worldwide first look at):
Author Gets Slammed by Grandmother, the press, the world
But this next video is the true culmination of everything these past two years have been about:
Save the Superman House
So, as you may know, The Book of Lies goes on sale today and in honor of that, we’re officially unveiling www.OrdinaryPeopleChangleTheWorld.com. This is my core belief. This is what I stand for. And this is what every project I’ve ever worked on has been about: To remind us that there is greatness inside all of us.
We are all ordinary. We are all boring. We are all spectacular. We are all shy. We are all bold. We are all heroes. We are all helpless. It just depends on the day.
The fact that you’re reading this means (I hope) that you believe this too. So I put my dream in your hands. I put my book in your hands. And I appreciate anything you can do to share the above videos with the people you love and know. Some of you love Superman and will focus on the last one. Some love the novels, so you prefer the little kids and my grandmother. Some of you will love all three (hi, Dad!).
In this tough publishing world, where sales of ALL books are down in double digits, it does really matter if you can share these on the places you go (email, blog, myspace, facebook, message boards, etc).
And now it’s midnight, which means we can let all of these loose on the world. Take a few minutes…share it with those you love. Then make an enemies list and share it with your foes. Wherever you put it is appreciated.
And for those who want even more details on Saving the Siegel House and the auction, please see below.
I’m headed off on tour, but please do come say hey so I can thank you personally. I know this sounds so pretentious, but I truly think we can change how books are sold. As I’ve said to many of you before, I know every author has family and friends, but they don’t have our family and friends. Thank you for always being there. Always.
ADDITIONAL SIEGEL HOUSE INFO
As you can tell from the video, the goal of The Siegel & Shuster Society is to save the house where Superman was created. It would be ideal to post something in your own words, but you can post this FAQ as-is if you would like. Your choice.
The most important thing to do is to mention and link to the auction, encourage people to buy a shirt, and post the video (see below for link) on all the places you frequent. The video shows the state of the house and tells people about the auction starting today. As you’ll see from the list of people involved, this isn’t about DC or Marvel. This isn’t about competition. It’s about the comic community as a whole, pulling together for a place that launched so many of our best dreams.
I just hope you know how much I and everyone working on this project appreciate you being involved with it. And while we know it’s just a house, it matters.
Attached are also two signatures for people to download or see on your sig. Feel free to share them. Below, is the full FAQ. And of course, lemme know if you have any questions.
FAQ (feel free to edit as you need)
What’s this all about again?
Today is the official launch of The Siegel & Shuster Society, with a celebrity charity auction that’ll raise money to preserve the home of Jerry Siegel, creator of Superman. When you go to Brad Meltzer’s charitable website www.OrdinaryPeopleChangeTheWorld.com, you can:
– bid online for original Superman and comic book art and items by top writers and artists
– buy a Siegel & Shuster Society t-shirt (designed by the legendary graphic designer Chip Kidd)
– or just donate to the good cause.
The best way to show it is here: http://www.youtube.com/watch?v=25R2kcJxQuc
All proceeds of the auction go to the restoration of the Siegel house.
Who’s involved in the auction?
This is a coming together of an entire community. The full list includes: Stephen Colbert, Jim Lee, Brian Michael Bendis, Brad Meltzer, Geoff Johns, Richard Donner, Joe Quesada, Neil Gaiman, Alex Ross, Dave Gibbons, Jeph Loeb, Murphy Anderson, Ed Brubaker, John Cassaday, Gene Ha, Greg Rucka, George Perez, Michael Turner, Adam Kubert, Andy Kubert, Judd Winick, Frank Cho, Eric Powell, Tim Sale, Walt Simonson, Joe Staton, Eric Wight, Dave Mandel, Mike Mignola, Rags Morales, Bill Morrison, Ivan Reis, John Romita Jr., Jason Palmer, Amanda Conner, Geoff Darrow, Ron Garney, Renato Guedes, Heroes, Dave Johnson, Chris Bachalo, Mike Bair, Allen Bellman, Dan Brereton, Ernie Chan, Travis Charest, and Ian Churchill, YOU, and even Jerry Siegel (see below).
How did this come about?
While researching his new novel, The Book of Lies, Brad Meltzer visited the boyhood home of Jerry Siegel in Cleveland, Ohio, where Superman was created. As Meltzer says, “The house where Google was founded is preserved. The garage where Hewlett Packard was founded is protected. But the house where Superman was born? I was in shock.” After contacting dozens of comic book creators — and thanks to the hard work of many in the city of Cleveland — The Siegel & Shuster Society was created and is dedicated to commemorating and celebrating the creation of Superman in Cleveland by Jerry Siegel and Joe Shuster. “I think sometimes people take things like this for granted because it started in cartoon form, but this is a house were modern mythology was created,” Brain Michael Bendis adds. “Mythology that will never die away or disappear. There is no difference, to me, between this house and Mark Twain’s house. We have to honor and exalt such creation.”
What are the items in the auction?
You can win a walk-on part on Heroes, VIP seats to the Colbert Report, original Superman art (go see the art!), have your name in Bendis or Brubaker or Rucka’s comic, or Meltzer’s next novel. There’s a rare original pre-Superman movie script from Geoff Johns, signed by Richard Donner. And Joanne Siegel told Meltzer that before Jerry Siegel died, he signed six Superman t-shirts that no one ever knew existed — and then told her that if their family ever needed money, she should sell the shirts. Instead, she donated one of them to be auctioned off here. The signature is on a Superman: Quest For Peace(!) t-shirt. C’mon, baby, it’s Jerry Siegel on a Quest for Peace shirt!
What can you do?
Forward and digg the video ( http://www.youtube.com/watch?v=25R2kcJxQuc ). Go buy a Siegel & Shuster Society t-shirt. They’re cool. They’re designed by Chip Kidd. They can’t be bought anywhere else. Bid on some of the auctions and spread the word by sharing the video, sigs, and www.OrdinaryPeopleChangeTheWorld.com auction with your facebook, myspace, and live-breathing friends.
How much is the Siegel And Shuster Foundation trying to raise?
Depends on how successful we are. Phase 1 involves working on the exterior of the house: securing the roof, making sure the paint isn’t rotting, doing the concrete work. That will hopefully protect the place from the outside. Joe Shuster’s house (a few blocks away) was in such disrepair, it was torn down. The first goal is to collect $50,000 to deal with the outside. If we do that, then we’ll go and tackle the much-needed-repairs on the inside.
Who lives there now?
The house is located in one of the tougher neighborhoods of Cleveland and is currently occupied by an African-American couple who have lived there for approximately 20 years, who have put up with all of us who have come visiting, but who don’t have the money to do these repairs. Rather than kick anyone out on the street, the goal is to repair this place for them. Why? It’s the right thing to do. In return, The Siegel & Shuster Society has the right to buy the house when it eventually goes up for sale.
Is there a long-term goal to make a museum?
The long-term goal is still being decided, and that’s why you’re invited to join The Siegel & Shuster Society and help us with those plans. Meetings are held monthly in Cleveland — when you buy a shirt, they’ll have your name. But one of the dreams is that one day, buses full of students will drive from all over Ohio, from Michigan, from any nearby state, and come to the fully-restored house — covered and decorated with children’s artwork inside — and see where one of the world’s greatest dreams was born. Go to www.OrdinaryPeopleChangeTheWorld.com to make it happen.