007 Diet: “The Impossible Made Possible”…Coke Zero Zero 7 « Four Packs For Oggies

Posted: October 6, 2008 in Scifi
Tags: , , , ,

 

I found this interesting article

COCA-COLA HAS ROLLED OUT “COKE ZERO ZERO 7″ IN PROBABLY THE MOST OUTSTANDING CUSTOMIZED MARKETING EVER SEEN IN A PROMOTIONAL PRODUCT PLACEMENT IN A MOVIE, JAMES BOND MOVIE…”QUANTUM OF SOLACE” WILL BE PHENOMINAL AND SHOULD EXCITE OGGIES TO GET LEANED UP AND IN SHAPE FOR THE PREMIER IN NOVEMBER….

 

“With its black packaging, Coke Zero appeals more to younger males who want a zero-calorie (and sugar-free in some markets) drink but steer away from Diet Coke, which has a more female consumer base.

Bond appealed to Coke because the tagline for Coke Zero is “the impossible made possible.”

007 Diet: “The Impossible Made Possible”…Coke Zero Zero 7 « Four Packs For Oggies

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