I found this great blog and wanted to let you know about this cool entry. There are two YouTube clips that are a must see. Brings back some geeky good times. Enjoy.
The Significance Of The Marvel Comics Thanksgiving Float
To me, the crucial turning-point in the licensing of superheroes, post-Mego action figures in the 1970s, was the first Marvel Comics float at the Macy’s Thanksgiving parade, circa 1987. Watching this short segment on my TV as a comic collecting teenager was a rare and unexpected thrill.
First, a little background. The licensing of superhero characters took a sharp nose-dive after the demise of Mego Toys in the early Eighties. Sure, in the early-to-mid 1980s we had the Secret Wars and Super Powers toy lines. But they were relatively slim pickings, with not a tremendous amount of ancillary products or TV adaptations.
Furthermore — as an X-Men fan, things were even more slim pickings for me. The Wolverine and Magneto action figures from the Secret Wars line. That was it, the only acknowledgment outside of two “Spider-Man and His Amazing Friends” cartoons that the X-Men existed outside of the comic books I was dutifully collecting on a weekly basis.
But enter the Macy’s Thanksgiving Day Parade, and the Marvel float. For the first time, I saw an X-Men character “in real life” — an actor dressed up like Wolverine. This was *huge* for me.