5 Ways Disney Plans to Expand Its ‘Star Wars’ Brand | Wall St. Cheat Sheet

Posted: October 15, 2013 in Scifi
Tags: , , , , ,

Many years after Return of the Jedi and many years before The Phantom Menance, there was absolutely nothing going on in the Star Wars Universe. Sure there was Shadows of the Empire which took place around the mid 90’s but this took place only after The Empire Strikes Back and before Return of the Jedi. But what about after Jedi? Author Timothy Zahn wrote a great trilogy that gave the fans what they wanted to revisit the universe with characters they loved from the first three movies. Those were happy times… before the dark times… before the Empire.

Lucas went back to the same universe and updated our beloved movies with new CGI effects and basically, as some would say, raped our childhood from that moment on. Yes, those words may seem harsh or even in appropriate but look how soulless the prequels were in comparison to episodes 4, 5, and 6. Yet, when the Phantom trailer first made its première in the theaters, you can hear the squee from all the fanboys and fangirls but the more important fact merchandising machine was back in production. We went from nothing to 1000% in no time flat.

The initial problem with the first prequel and all the merchandising there was. This essentially muddied down Star Wars franchise. Yes, we wanted new stuff but it was nothing like the old days of Kenner Toys and their line of Star Wars action figures but enough of the past. I am looking forward to seeing several key actors coming back to the new sequel but the idea of further sequels plus major characters stand alone movies plus the new Star Wars Rebels series plus the unproduced live action Star Wars series, we are getting way too much too soon; in my opinion.

I am all for new Star Wars materials in any format but I want quality not simple products to buy. I want a connection that continues my Star Wars experience long after the movie. For example, I love my giant comic book adaptations of Star Wars and the smaller paperback size comic book adaptation of The Empire Strikes Back. I love playing different Star Wars videogame scenarios like battling the AT-AT walker on the frozen planet of Hoth. My first adult record album was John Williams score of Star Wars which made me a fan of John’s work and other movie soundtracks. Basically, don’t give me crap. Just give my back my childhood again and to play in the Star Wars universe once more.

Walt Disney Co. gave fans its first glimpse of the post-George Lucas age of Star Wars on Monday when it debuted its first teaser for the upcoming animated Star Wars television series, Star Wars Rebels. Featuring the voices of David Oyelowo and Freddie Prinze Jr., the animated series is set to première on the Disney Channel in fall 2014 as a one-hour special, before appearing regularly on Disney XD.

While the 16-second teaser didn’t reveal much about the series, Star Wars Rebels will take place between the events of Star Wars: Episode III — Revenge of the Sith and Star Wars: Episode IV — A New Hope, in what amounts to about a two-decade span. According to Disney, the series is set ”in a time where the Empire is securing its grip on the galaxy and hunting down the last of the Jedi Knights as a fledgling rebellion against the Empire is taking shape.”

via 5 Ways Disney Plans to Expand Its ‘Star Wars’ Brand | Wall St. Cheat Sheet.


  1. DragonDon says:

    No no, “rape” is a good word to use here. Sadly, I doubt very much anything will ever come close to the impact of the original 3. Unless they turn Peter F Hamilton’s The Night’s Dawn Trilogy into a movie….but it still won’t be Star Wars.


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