The Walt Disney Co. (NYSE: DIS) and Netflix Inc. (NASDAQ: NFLX) today announced an unprecedented deal for Marvel TV to bring multiple original series of live-action adventures of four of Marvel’s most popular characters exclusively to the world’s leading Internet TV Network beginning in 2015. This pioneering agreement calls for Marvel to develop four serialized programs leading to a mini-series programming event.
Led by a series focused on “Daredevil,” followed by “Jessica Jones,” “Iron Fist” and “Luke Cage,” the epic will unfold over multiple years of original programming, taking Netflix members deep into the gritty world of heroes and villains of Hell’s Kitchen, New York. Netflix has committed to a minimum of four, thirteen episodes series and a culminating Marvel’s “The Defenders” mini-series event that reimagines a dream team of self-sacrificing, heroic characters.
Produced by Marvel Television in association with ABC Television Studios, this groundbreaking deal is Marvel’s most ambitious foray yet into live-action TV storytelling.
Wholly crap, Disney!?! Talk about launching a preemptive strike against DC. Not only does Marvel have the lead of produced individual superhero movies and the first superhero team movie under their belt but this move to the small screen and using Netflix to deliver the content is going to be groundbreaking. Yes, shows like Walking Dead and Arrow are the current darlings of traditional tv watching but Netflix has proved shows like House of Cards, Arrested Development, and Orange is the New Black are going to be the new way to deliver original content and Disney is making a wise bet.
While on the subject of Arrow, for a while, DC looked like they were going a different route, counter to Marvel’s films, and produce superhero shows like Amazon and The Flash on tv and not having straight movies. Disney has Agents of SHIELD which has sucked on the teats of the past, current and now future Marvel movies but has delivered a lot of suck ass content. This was probably not the best and fully developed idea but things can change. As for DC, while we are getting a Superman/Batman movie, a JLA movie seems to be even more in jeopardy in light of this new Disney moves. DC and Warner Bros. do not have the financial capital to bankroll such a long-term plan all on their own. With Marvel’s Phase 2 is in progress, Phase 3 already in the works, and this Netflix deal, Disney and Marvel is already 5 to 10 years ahead of DC/Warner Bros. My only hope is that audiences won’t grow tired and bored with superhero movies.Hopefully when DC finally gets their act together watching superhero movies will still matter like the first Superman movie with the late Christopher Reeves and not passe like 3D.