Posts Tagged ‘marketing’


Another Scifi News Podcast is here for your listening enjoyment. As always, what are the “BIG” 3 topics I’ll be talking about:

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scifi channel's new logo syfyReally?!? Imagine greater?!? Who is the channel trying to convice? Us the viewers, who have grown tired by the lack identity this channel used to have? Or themselves into believing this is the right direction? Those who follow politics last year heard the familiar phrase about putting lipstick on a pig. Guess what, Syfy is still a pig and not the kind of Ziggy Piggy I used to love. I liked Syfy when it was called AIG.

This comparison may go over some  heads but with our “tough economic times” AIG, a huge insurance corporation, has had such a bad reputation that they decided to rebrand themselves to AIU. See the difference? And I don’t see the difference with Syfy or siffy if you pronounce this way.

I remembered back in the days, when the Scifi Channel really meant something to me. Shows which grew up on like Buck Rogers, The Incredible Hulk, and hell, even Manimal was the aired once more for us fans. The wow factor of having a channel with all scifi materials 24-7 was incredible but now…now I have other avenues like Hulu, my trusty old dvd collection and of course, my library’s collection.

Once Syfy decided to add non-scifi programming to their weak base of shows, I knew this channel was in trouble. Before I go, let me explain how a marketing mix would work or how I have come to understand the 4 P’s and not the 456.

Product – this is of course, the service of the channel to all of geeks

Price – while many have this included this in our cable subscription, there are cable companies that would charge extra for the service. Since the channel is free, the perception from the customer is the value of this service. When the channel first came out, I was willing to pay extra. Now, screw it.

Place – The channel is on cable and online. Those who missed the shows on the channel the night before like BSG, we would be able to watch the show through scifi.com. However, this channel has missed the mark like with Hulu to at least keep past scifi show online and on demand. I love watching B5 on Hulu and Firefly. Syfy does not have BSG to hang the hats on and there is nothing to bolster this channel.

Promotion – The biggest advertisement this channel had was word of mouth. When Farscape was on or BSG or The Dresden Files fans would try to get others to watch as well. No amount of PR can make this happen at little to no cost. Jump forward, we have Warehouse 13. Honestly, I really tried to muster there the first 1/2 and I couldn’t stand it anymore. Now, you are reading this entry and countless others will understand my feelings in this matter.

I’m sad that the channel that I used to watch to get all my geek fixes is no longer in my life. There is no reason to go back only forward. Sadly, this channel’s direction is completely wrong and the name change it just the tip of the iceberg that is sinking this boat.

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